About James

I thought it only right to share a little of my background. 

From an early age, I’ve always been keen, or should I say, crazy about sports and what drives people to succeed. 

Truthfully, I wasn’t an academic and I had this fire in my belly to go off and make something of myself. Something others didn’t think I was capable of.

I didn’t know what it was, I just wanted to do something that was exciting that involved people.

That led me into a long and varied career in international commerce, as a broker servicing the oil and gas industry in London and the US.

It was very demanding from the beginning, working in often frenetic, high pressure environments, but it was also incredibly exciting and alluring. I loved dealing with people from all over the world with different cultures and ideals.

The energy was amazing.

My role was to negotiate complex oil transportation contracts on the international markets for the world’s leading oil companies, oil traders and shipping companies. 

At the age of 22, along with two others I co-founded a boutique brokerage in London.

I was fortunate enough to become a trusted advisor and thinking partner for many of the world’s leading oil and oil trading companies, as well as some of the most prestigious shipping companies, negotiating complex transportation contacts on their behalf, and eventually became one of the top brokers in my field, in the world. 

It wasn’t without its challenges and it wasn’t always plain sailing (pun intended).

Being available, on call and expected to perform 24 a day, 7 days a week, 365 days a year, is not for the feint hearted and it takes its toll at some point. Something, we’re not always told about or really think happens.

The super hero in us all likes to think we can handle everything on our own.

That’s definitely not the case, I can assure you.

I understand what it takes to work and perform in demanding roles and environments, as well as the pressure associated with success, expectation and failure.

Because I’ve lived it. I’ve experienced the very highs, the very lows, but managed to get up and keep going.

The reality is, it’s not the size of the challenge or problem, but how we get through it that matters.

Now, my focus is on helping more people perform at a higher level and develop better teams and leaders, that can achieve those bigger goals, without burning themselves out in the process.

It’s about developing people who can achieve those things.

In my talks and presentations, I share insights, real life stories of success and failure, along with psychology based science to inspire and challenge your thinking and give you the tools and strategies to overcome the obstacles and challenges, to perform at a higher level.


Live / Virtual Presentation-Masterclass

In his presentations and talks James will challenge your present way of thinking, what is possible as well as inspire change to promote new behaviours


Talks and presentations are great to inspire new ways of thinking. Masterminds however, are great ways to get teams to spend valuable time together focused on a particular subject or challenge, to get more rapid results. The facilitated groups usually have 6-8 people and may include goals setting, problem solving and accountability. Usually held after an event or masterclass over a period of 4-6 weeks, to take the learning to a much deeper and greater level of understanding, to optimise individual as well as team’s potential.

Bespoke Individual or Group Coaching

James’ experience as a coach and mentor will help any individual, leader or team to elevate their thinking and performance to new levels.

"Thank You James For Being an Inspiration!"

“I was totally engaged from the time James started to speak. The biggest thing though was not about me, it was my 18 year old daughter who was totally engaged and was writing down the formula to change your results/happiness/life. It was a great lesson and to see her digest the information was amazing.”

Sally Brady – Entrepreneur

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