Performance
Drives Results

From Leading Authority
on Global Oil Transportation Contracts to
High Performance Specialist
Empowering Leaders and Teams to
Enhance Performance & Perform Under Pressure

PERFORMANCE
DRIVES RESULTS

Negotiation strategies for Founders & SMEs to increase their influence and bottom line.

YOU KNOW YOUR BUSINESS INSIDE OUT...

But many business owners and leaders don’t realise just how much influence and profit they’re giving away. Blind spots in how you prepare, position yourself, and communicate, especially under pressure, affect outcomes and your bottom line.

Whether it’s with a supplier, a client, or a potential investor, the words you choose and how you deliver them decide how much influence you hold, and how much profit you keep.

Most founders don’t realise that the small details are the difference between a deal that strengthens the business, and one that quietly drains it.

How sure are you that this isn’t happening to you?

Former Global Oil
Transportation Broker

I spent three decades negotiating large oil shipping contracts with some of the world’s leading oil companies and traders. In that environment, clarity, resilience and results were not optional. They were the difference between failure and success.

What many business owners don’t realise is that negotiation isn’t just about contracts. We are all negotiating every day; with clients, suppliers, partners, even our own teams. The way we communicate in those moments shapes decisions, influences outcomes and ultimately impacts the bottom line.

That’s why I created the Deal Advantage Model: a practical framework that helps founders and SME leaders approach negotiation with intention and integrity, sharpening their skills to protect profits and strengthen relationships at the same time.

Through masterclasses, workshops and team sessions, I show leaders how to bring more clarity, confidence and influence to the table, so every conversation strengthens their business.

Ways I Can Help Your Business

Every founder’s challenges are different, but the principles of effective negotiation and influence I share are the same. I deliver them in ways that fit your business:

Masterclasses

Focused sessions that cut through the noise and give you the strategies to negotiate with confidence. Perfect for leaders who want to understand more about the why people do what they do and how to improve, with practical, real-life takeaways they can apply straight away.

Workshops

Hands-on, interactive sessions where you and your team practice real-world scenarios and learn to secure better outcomes together. 

Consulting

Tailored guidance for founders and leadership teams who want deeper support with live deals, long-term negotiation strategy, and building a consistent approach across the business.