Practical Strategies to Negotiate Better Deals
and Protect Your Profits....
Without cheap tactics or sacrificing integrity.
Practical Strategies to Negotiate Better Deals
YOU KNOW YOUR BUSINESS INSIDE OUT...
But many business owners and leaders don’t realise just how much influence and profit they’re giving away. Blind spots in how you prepare, position yourself, and communicate, especially under pressure, affect outcomes and your bottom line.
Whether it’s with a supplier, a client, or a potential investor, the words you choose and how you deliver them decide how much influence you hold, and how much profit you keep.
Most founders don’t realise that the small details are the difference between a deal that strengthens the business, and one that quietly drains it.
How sure are you that this isn’t happening to you?
Former Global Oil
Transportation Broker
I spent three decades negotiating large oil shipping contracts with some of the world’s leading oil companies and traders. In that environment, clarity, resilience and results were not optional. They were the difference between failure and success.
What many business owners don’t realise is that negotiation isn’t just about contracts. We are all negotiating every day; with clients, suppliers, partners, even our own teams. The way we communicate in those moments shapes decisions, influences outcomes and ultimately impacts the bottom line.
That’s why I created the Deal Advantage Model: a practical framework that helps founders and SME leaders approach negotiation with intention and integrity, sharpening their skills to protect profits and strengthen relationships at the same time.
Through masterclasses, workshops and team sessions, I show leaders how to bring more clarity, confidence and influence to the table, so every conversation strengthens their business.
Cock Lane. Fetcham. Surrey. KT15 9TT
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