Performance Coach | Speaker | Author






"This Has Been Nothing Short of Eye Opening.... Quite Literally!"

James helped me quickly pin down my priorities and brought awareness to the issues I was facing. With awareness, I could seek solutions. You can’t solve what you can’t see… however in a few short months I’m much calmer, clearer and more in control of my mind, rather than being perpetually at its mercy”.

Richard J.  – COO

From an early age, I’ve always been keen, or should I say, crazy about sports and what drives people to succeed. 

On leaving school, I had this fire in my belly to go off and make something of myself. Something others including my headmaster didn’t think I was capable of.

I didn’t know what it was, I just wanted to do something that was exciting that involved people.

That led me into a long and varied career in international commerce, as a broker servicing the oil and gas industry in London and the US.

It was very demanding from the beginning, working in often frenetic, high pressure environments, but it was also incredibly exciting and alluring. I loved dealing with people from all over the world with different cultures and ideals.

The energy was amazing.

My role was to negotiate complex oil transportation contracts on the international markets for the world’s leading oil companies, oil traders and shipping companies. 

At the age of 22,  I co-founded a boutique brokerage in London.

I was fortunate enough to become a trusted advisor and thinking partner for some of the world’s leading oil companies, oil traders, and shipping companies, negotiating multi-million dollar transportation contacts on their behalf.  Eventually becoming one of the top brokers in my field, in the world. 

It wasn’t without its challenges and it wasn’t always plain sailing (pun intended).

Being available, on call and expected to perform 24 a day, 7 days a week, 365 days a year, is not for the feint hearted and it takes its toll at some point. Something, we’re not always told about or really think happens.

The super hero in us all likes to think we can handle everything on our own.

That’s definitely not the case, I can assure you.

As a performance and coach, I understand what it takes to work and perform in demanding roles and environments, as well as the pressure associated with expectation, success and failure.

Because I’ve lived it.

I’ve experienced the very highs, the very lows, but managed to get up and keep going.

The reality is, it’s not the size of the challenge or problem, but how we get through it that matters.

Now, through speaking and consulting, my focus is on helping individuals and organisations to build better performing teams and leaders, that are able to achieve those bigger goals, without burning themselves out in the process.

It’s about developing people who can achieve those things.

From a business standpoint, I have resided and worked in both the UK and the US, I’ve travelled extensively worldwide, and collaborated with companies across the globe. This experience has equipped me with a profound understanding of the significance of cultural nuances in effective communication, spanning from junior levels to C suite.

I’ve written about improving individual and team performance, self-leadership and  performance psychology for Surrey Golf magazine and Inside Golf, Australia’s most read golf magazine.

In my talks and presentations, I share insights, real life stories of success and failure, along with psychology based science to inspire and challenge your thinking and give you the tools and strategies to overcome the obstacles and challenges, to perform at a higher level.


Live / Virtual Presentation-Masterclass

In his presentations and talks James will challenge your present way of thinking, what is possible as well as inspire change to promote new behaviours


Talks and presentations are great to inspire new ways of thinking. Masterminds however, are great ways to get teams to spend valuable time together focused on a particular subject or challenge, to get more rapid results. The facilitated groups usually have 6-8 people and may include goals setting, problem solving and accountability. Usually held after an event or masterclass over a period of 4-6 weeks, to take the learning to a much deeper and greater level of understanding, to optimise individual as well as team’s potential.

Bespoke Individual or Group Coaching

James’ experience as a coach and mentor will help any individual, leader or team to elevate their thinking and performance to new levels.


Spend a day with James working on you, what you’re aiming to achieve and a deep dive into the obstacles, challenges and what needs to change to make it happen.

“I have had the honor of working with James for the last 4 years after I had been recommended his coaching services.  He has had a profound positive effect on my personal and business life in that time. 

Such was the level of his direct contribution to my health, wellness, focus and productivity, I brought him onboard my Start Up team to coach us in his success philosophies on a weekly basis”. 

Ben C.  Founder


Copyright © JNB Consultancy 2023