Performance Coach | Speaker | Author






"This Has Been Nothing Short of Eye Opening.... Quite Literally!"

James helped me quickly pin down my priorities and brought awareness to the issues I was facing. With awareness, I could seek solutions. You can’t solve what you can’t see… however in a few short months I’m much calmer, clearer and more in control of my mind, rather than being perpetually at its mercy”.

Richard J.  – COO

From an early age, I’ve always been keen, or should I say, crazy about sports and what drives people to succeed. 

On leaving school, I had this fire in my belly to go off and make something of myself. Something others including my headmaster didn’t think I was capable of.

I didn’t know what it was, I just wanted to do something that was exciting that involved people.

That led me into a long and varied career in international commerce, as a broker servicing the oil and gas industry in London and the US.

It was really demanding from the outset, working in often frenetic, high pressure environments, but it was also incredibly exciting and alluring. I loved dealing with people from all over the world with different cultures and ideals.

The energy was amazing and suited me perfectly.

My aim was to become a broker to negotiate large complex oil transportation contracts on the international markets for the world’s leading oil companies, oil traders and shipping companies. 

At the age of 22,  I co-founded a boutique brokerage in London.

I was fortunate enough to become a trusted advisor and thinking partner for some of the world’s leading companies, negotiating multi-million dollar contracts on their behalf and eventually became one of the top brokers in my field, in the world. 

It wasn’t without its challenges and it wasn’t always plain sailing (pun intended).

Being available, on call and expected to perform 24 a day, 7 days a week, 365 days a year, is not for the feint hearted and it takes its toll on all of us at some point. Something, we’re not always told about or really think happens.

The super hero in us all likes to think we can handle everything on our own.

That’s not the case, I can assure you.

As a performance coach, I understand what it takes to work and perform in demanding roles and environments, as well as the pressure associated with expectation, success and failure.

Because I’ve lived it. I’ve experienced the highs, the very lows.

A series of events including a life changing spinal injury, losing my thirty year career, home and everything I had worked for pushed me to the limit, but somehow managed to get up and keep going.

The reality is, it’s not the size of the challenge or problem, but how we get through it that matters.

Now, through speaking and consulting, my focus is on helping individuals, teams and organisations to build better performing teams and leaders, that are able to achieve those bigger goals, without burning themselves out in the process.

It’s about developing people who can achieve those things.

From a business standpoint, I have resided and worked in both the UK and the US, I’ve travelled extensively worldwide, and collaborated with companies across the globe. This experience has equipped me with a profound understanding of the significance of cultural nuances in effective communication, spanning from junior levels to C suite.

I’ve written about improving individual and team performance, self-leadership and  performance psychology for Surrey Golf magazine and Inside Golf, Australia’s most read golf magazine.

In my talks and presentations, I share insights, real life stories of success and failure, along with psychology based science to inspire and challenge your thinking and give you the tools and strategies to overcome the obstacles and challenges, to perform at a higher level.


Live / Virtual

In his presentations and talks James will challenge your present way of thinking, what is possible as well as inspire change to promote new behaviours

Bespoke 1/1 Coaching & Mentoring

James’ experience as a coach and mentor will help any professional to elevate their thinking and performance to new levels.


An exclusive coaching and mentoring programme for a small group of managers and aspiring leaders

“I have had the honor of working with James for the last 4 years after I had been recommended his coaching services.  He has had a profound positive effect on my personal and business life in that time. 

Such was the level of his direct contribution to my health, wellness, focus and productivity, I brought him onboard my Start Up team to coach us in his success philosophies on a weekly basis”. 

Ben C.  Founder


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